Autumn is all about vitamin D…

While autumn is a rich, transformative time of year, it is also a time when we need to pay extra attention to our health, our immune systems and think about how we can maintain the healthy effects of summer’s busy activities and the time we’ve spent outside. From early Autumn to the end of spring it’s common that we get smaller amounts of daylight than during the summer months and if you ask advice from most nutritionists in the nordic region one of the first things they are likely mention during this period is vitamin D. Your body naturally creates […]

Make the most of summer… with the true vitality pack by Truenordic

Take our delicious true omega™ oil for the ultimate in enjoyable omega 3s for your brain, eyes, heart and taste-buds, and true vita™for the very best base of essential vitamins minerals and plant extracts for your total vitality, healthy nervous system, immune system, skin, hair, hormonal activity… the list goes on! Visit the shop. Create your subscription. Buy the true vitality pack on subscription and save time and money when you receive your automatic monthly delivery to your door or local pick-up point. Staying healthy and enjoying a carefree summer has never been so easy! Log-in and click on AUTOSHIP in the top menu bar to set […]

Collaboration with Malmö Chokladfabrik

The dialogue with Malmö Chokladfabrik began over two years ago when we started looking for a Nordic manufacturer to collaborate with to develop true cocora. Malmö Chokladfabrik is one of Europe’s oldest chocolate factories and some of their recipes date back to 1888. They are fanatical when it comes to quality, and so are we, which makes this collaboration a great match. Malmö Chokladfabrik believes that people feel best when they are living their dreams and have been proud of their corporate social responsibility programmes since the late 1800’s when Mazetti first started producing chocolate in their old factory in Sweden. […]

Crowdfunding the new Nordic alternative

When the Founder of Truenordic Anders Petersen and prospective CEO, Janne Heimonen, decided to work together, they needed first to find a way to raise capital to relaunch the company. Truenordic was originally founded in Denmark in 2011 and developed with modest investment, being mostly self-funded from sales for the first five years. Satisfied customers appreciated the dedication to unique formulas and quality that marks the passion of Truenordic founder Anders Petersen. That commitment and a philosophy of “the truth is always good enough” had been what had kept Truenordic moving forward. But a good thing needs to grow and […]

Four new products, exclusive to Truenordic, now available

Discover four new Truenordic products. Our new products are now available in our web shop*. A new generation of fish oil, true omega™, brings you the freshest fish oil on the market combined with an excellent plant based oil from Norwegian Camelina. The new version of VITA is now called true vita™ and comes in different versions for men and women. The new true vita™ is protected with two US patents and features Vita-PORTIN technology to enhance nutrient delivery. true core™ is our amazing new heart health formula, with six US patents. This product is the first of its kind in […]

Truly Nordic brand development

With a Founder in Denmark, CEO in Sweden and production in Norway, Truenordic took another step in establishing a Nordic footprint by entering a long-term co-operation with a Finnish brand developer.  Ilmo Valtonen has been central in the development of the new Truenordic brand, its identity and design of logotypes, product packaging, web site and more. Great care went into looking at the brand from a global perspective from day one, and in selecting a dynamic colour landscape which communicates energy even in the simplest of designs.  “To communicate the heart and soul of a company in a simple graphic is truly an art. […]

Fresh from the pelagic zone

Truenordic is deeply connected with the sea. Our Founder Anders Petersen lives in ”Cold Hawaii” on the Danish west coast where you find some of the best surfing in the world. It’s cold, but he loves it. Our CEO Janne Heimonen grew up sailing (well, his father sailed while Janne read books) the Stockholm archipelago during summers. Janne now lives in Helsingborg on the Swedish west coast where his morning run is by the sea with Denmark just across the water. We share this love of the sea with many of our customers and Partners. Some of us love the rough, wild conditions and the big waves. Others prefer a calm breeze on a warm beach. There […]